Applied services

Websites first.
The business behind them too.

I help owner-led businesses create a clearer digital presence, improve the systems behind it and use data more effectively—without turning the work into a bigger transformation than it needs to be.

Where I help

Start with what needs to work better.

A website is often where the problem becomes visible. The useful answer may also involve the proposition, content, customer journey, integrations, internal processes or information behind it. The work follows the problem rather than a rigid service package.

01 / WEB

Websites & digital

Clear, purposeful websites that do a useful job for the business.

I can help build something new, improve an existing site or stay involved after launch. The work can cover proposition and brand direction, structure, copy, design, WordPress development, customer journeys, SEO foundations, analytics and the integrations needed behind the scenes.

Proposition, branding and website structure
Copy, design and WordPress build
Customer journeys and platform integration
Ongoing improvement and measurement

02 / SYSTEMS

Systems & automation

Remove workarounds, repetitive effort and awkward hand-offs.

I look at how the business really operates, identify where information or responsibility gets stuck, and improve the parts that will make the biggest practical difference.

Workflow discovery and process mapping
Manual task and reporting reduction
System and data integration
Practical automation and control design

03 / DATA

Data & analytics

Clear, dependable information that makes decisions easier.

From reporting strategy and data models to Power BI, Looker and automation, I help replace fragmented data, manual reporting and competing definitions with information people can understand and act on.

Data and reporting strategy
Data models and warehouse improvement
Power BI, Looker and management reporting
KPI design, governance and self-service insight

New or established

Build something new—or improve what already exists.

JB Applied is not only for new businesses. I can help clarify and launch a new idea, or work with an established business whose website, systems or reporting no longer support where it is trying to go.

You don’t need a polished brief or a preferred technology. Start with what is getting in the way.